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La Verne Beer Board approves on-premise beer permit for Casa Grande Event Center
Summary
The La Verne Beer Board approved an on-premise beer permit for Casa Grande Event Center at 5185 B Murfreesboro Road after a brief question-and-answer session about capacity, staffing and security.
The La Verne Beer Board approved an on-premise beer permit for Casa Grande Event Center at 5185 B Murfreesboro Road on March 20, 2025, by voice vote.
The permit covers an event center that applicant Francisco Martinez said will host special occasions such as birthdays and similar gatherings. Martinez said the venue is about 12,000 square feet, would have a maximum occupancy of about 295 people and would operate Thursday through Sunday.
Board members questioned how alcohol service would be managed and how the venue would prevent patrons from taking alcohol outside. Martinez said the venue will not allow outside alcohol; it will use an open bar with licensed bartenders and table service, and will employ security at every event. He said staff will use standard carding procedures and that servers will check identification. Martinez said staff would take required ABC training and that a knowledgeable associate would provide on-site training for drink preparation and service.
During the hearing board members asked for specifics about staffing. Martinez said the venue would have two bars, with two bartenders assigned to each bar, and would start with two servers and add more as needed. The board did not record a roll-call tally; the motion passed by voice vote.
The board offered no additional conditions on the permit during the meeting and congratulated the applicant after the vote. The permit was granted as discussed; the transcript contains no reference to an effective date or follow-up reporting requirement.
