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Debate over new city logo spotlights transparency, survey method and use of the city seal
Summary
Councilors, residents and staff debated the proposed Watertown brand and logo process during the Committee on Personnel and City Organization report, calling for clearer public engagement and assurances the official city seal will remain for formal uses.
The Committee on Personnel and City Organization’s report on March 11 detailed debate about a proposed city brand and logo and prompted residents and councilors to question the public engagement process, the role of the city seal and use of consultant work.
City Manager George Proakis explained the administration contracted a graphic designer to develop a branding strategy that includes a color palette, fonts and a logo intended for use in communications and department materials. Proakis said the proposed brand would be implemented gradually and that the official city seal would remain the city's…
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