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Wisconsin’s chief economist: jobs, lower tax burden and rising data‑center demand reshape state outlook
Summary
John Koskinen, chief economist at the Wisconsin Department of Revenue, told Muskego’s State of the City audience that Wisconsin’s competitiveness has improved, employment and business formation rose in 2024, and large data‑center investment is increasing electricity demand — with potential reliability concerns after 2028.
John Koskinen, chief economist for the Wisconsin Department of Revenue, presented statewide economic trends at the Muskego Area Chamber of Commerce event, reporting stronger employment, rising business formation and a declining state and local tax burden compared with recent decades.
“Bottom line up front, Wisconsin has substantially improved its competitiveness,” Koskinen said, citing a 4.4% increase in Wisconsin real GDP in the third quarter, a 3% unemployment rate and an increase of roughly 32,000 residents employed in-state compared with a year earlier. He said entrepreneurship expanded in 2024, with the number of private establishments growing across most counties.
Koskinen noted the state’s tax…
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