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Connecticut tightens real-estate advertising rules: supervising licensee must be identified and accountable
Summary
New Connecticut advertising rules require supervised licensees and supervising licensees to include names and contact information in print and web ads; supervising licensees must be at least as prominent in size and are explicitly responsible for supervised licensees' conduct.
Annalisa Villard Howe, staff attorney at the Connecticut Department of Consumer Protection, said revised advertising regulations separate requirements for print, social media and internet sites and make supervising-licensee information prominently required in advertising by supervised licensees.
"Any salesperson or associate broker advertising in print shall include the name of the licensee as it appears on the person's license," Villard Howe said, and the supervising licensee's name and phone or email must also appear, with the…
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