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Board debates rebranding No‑Mow May to 'Low‑Mow' and possible registration, sets timeline for council approval

2759518 · January 7, 2025
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Summary

Members discussed rebranding the city's No‑Mow May outreach to a Low‑Mow approach, possible registration and outreach, and agreed staff should clarify whether council approval is required and aim for council consideration in March.

The Sustainability Advisory Board discussed rebranding the city's No‑Mow May initiative to a broader “Low‑Mow” or “LOMO” program and whether a registration process or council approval is needed to proceed.

Emma said the past program required annual approval when presented as a formal No‑Mow May; board members suggested rebranding to emphasize lower mowing frequency across the summer rather than a single month. Members proposed a registration process so the city can send educational materials and track participants, and discussed low‑cost yard signs or markers to indicate participating households.

Board members expressed a preference to seek City Council approval by March so promotion and registration could start in April; staff said they would confirm whether a formal ordinance or council authorization is required for Low‑Mow versus No‑Mow approaches, and will return with recommended language and outreach plans.

No final vote was taken; the board asked for a small working group to draft language and outreach materials and to bring a proposed plan to the next meeting for potential forwarding to council.