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Board readies outreach for spring/summer "LOMO" campaign, encourages taller lawns for pollinators

2759500 · March 4, 2025
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Summary

Oshkosh’s Sustainability Advisory Board discussed a spring–summer outreach campaign to encourage residents to keep lawns taller this season and to provide tips and materials through city channels, UW Extension and local media.

The Sustainability Advisory Board reviewed plans for a spring–summer outreach campaign encouraging residents to leave lawns taller to support pollinators and water conservation. The campaign was discussed as a shift from a prior "No Mow May" framing to a new branding the board referred to as "LOMO" for the spring/summer period.

Emma said staff resent last year’s materials and that UW Extension expected to provide additional content. The board discussed distribution channels including city media channels, a press release, cable public TV segments, Facebook one-liners and a possible Herald ad. Members also raised practical homeowner questions—how to mow to a higher height and what mower limits mean in relation to an 8-inch ordinance threshold—and suggested including simple tips and an FAQ in outreach materials.

Members agreed registration for participation should be optional; collecting contact information from prior registrants will be used to send email blasts and updates but the board decided not to require sign-up. The board asked staff to check last year’s schedule and provide a deadline for materials so members who work to deadlines can contribute.

Quotes included practical tips from a board member who said, "Set your lawnmower to the highest setting," and staff noting that UW Extension will likely provide supporting content.

Next steps: staff to update materials, coordinate with UW Extension and set a publication schedule; staff will follow up with a deadline for members to submit edits and suggested language.