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Visitors committee weighs Placer AI, reports mixed results from Denver boat show
Summary
Keith County's visitors committee recommended continued review of a geofencing analytics service (Placer AI) after a demonstration; the county also reported underwhelming attendance at the recent Denver boat show and lodging tax receipts were mixed.
Sean Rubek, representing the county visitors committee, updated the commissioners on marketing and trade-show activity and reported on a Placer AI demonstration the committee attended.
Rubek said the Denver Boat Show drew fewer attendees than prior events and the county distributed far fewer printed late guides than in previous years. He recommended reconsidering future shows and noted the visitors committee will pursue alternative events. The county reported lodging tax receipts were down about $1,200 for November compared with the prior year but year-to-date lodging tax collections remain about $38,000 ahead of the previous year.
The committee also previewed a demonstration of Placer AI, a commercial geolocation analytics platform. Rubek said Placer AI can geofence historic events back to February 2017 and provide visitor-demographic and movement analytics. The committee received the vendor's pricing: $15,000 for the first year and $16,500 for the second year (a two-year quote of $31,500). Members said the tool could help target marketing and measure event promotion returns, but commissioners and staff flagged the cost and asked the visitors committee to continue researching alternatives and cost-benefit before committing county funds.
The visitors committee reported several small grants were approved for promotional materials; new brochures, late guides and stickers were in production and the committee planned further outreach at upcoming Lincoln and Omaha shows.
