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West Bend library reports steep social media engagement, shifts to "community driven, reader focused" content
Summary
Amber, the library communications liaison, told the board the libraryhas nearly 6,000 followers and high engagement, outlined a strategy to emphasize storytelling, partner programming and staff/patron features, and highlighted a viral video that added followers.
Amber, the West Bend Community Library communications liaison, told the library board on Feb. 18 that the library's social media presence has grown substantially and outlined a new strategy focused on storytelling and partnerships.
"Community driven and reader focused" is the mantra Amber said she will use for every piece of content the library posts. She told the board the library had about 5,558 Instagram followers earlier in the reporting period and, as of that afternoon, "almost 6,000" followers on social platforms. Amber said one viral video had been viewed "1,100,000 times, almost 1,200,000 times" and that the video added roughly 500 followers.
The nut graf: the…
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