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Downtown West Bend Association and The Bend outline 2025 events, sponsors
Summary
The Downtown West Bend Association reported a calendar of events and cross-organization collaboration for spring and summer 2025, including Music on Main block parties and a reopening of the farmer's market.
Leona, reporting for both the Downtown West Bend Association and The Bend, summarized events and sponsorships planned for 2025 and described ongoing collaboration between the two organizations.
Key dates and items she listed include a Spring Bling event on April 5; a Spring Wine Walk on April 12; a grand gallery open event at MOA on May 3; the farmer’s market beginning May 17; and a Global Fest on June 8–9. Leona also said the first Music on Main block party will be on May 29 to kick off the series and a closing block party is planned for Sept. 5. Sponsors named included the City, Forté Bank, Westbury Bank, Milwaukee Tool, Pharmacal and Hanson & Company.
Leona reviewed recent successes including a Chinese New Year event hosted by Pearl of Canton and winter activities that drew strong attendance despite warm weather affecting ice sculptures. The Bend’s live-event calendar includes performances such as the Kettle Moraine Symphony Orchestra, comedy acts and tribute bands through spring and summer; Leona encouraged early ticket purchases for high-demand shows.
Why it matters: The partnership between downtown organizations and named sponsors funds cultural programming and drives visitor traffic that supports retail and restaurants in downtown West Bend.
