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Commission approves seven-year naming-rights deal with Westbury Bank for Regner Aqua Park
Summary
Parks staff presented a proposed naming-rights agreement with Westbury Bank for the expanded aqua park at Regner Beach; commissioners voted to approve the agreement as presented, which includes $60,000 in committed funds and signage, ticket and event privileges for the bank.
The Parks and Recreation Commission on Jan. 30 approved a naming-rights agreement with Westbury Bank for the expanded aqua park at Regner Beach, a seven-year deal described in the staff presentation.
Ryan (Recreation Supervisor) presented terms the department said Westbury Bank offered: a seven-year agreement beginning upon approval by the City of West Bend Common Council and ending Dec. 31, 2031; a total commitment of $60,000 to help offset costs for Aqua Park equipment and related construction; a proposed payment schedule that staff described as $25,000 upon signing and additional $5,000 per year for the remaining years (the figure was presented in the meeting packet and summarized during the presentation). The packet also outlined marketing and community benefits: Westbury Bank's logo on promotional materials and on four prominent Aqua Park obstacles; 150 co-branded tickets for free admission each summer to be distributed by Westbury Bank and reimbursed by the bank at season end; use of the Regner Beach House community room on Juneteenth of every year; and free use of department rental facilities for bank-hosted community forums on financial literacy and fraud awareness.
Ryan said the bank's marketing support is valuable to the department, which has no dedicated marketing budget, and that two other community donors (West Bend Rotary and Friends of Parks and Recreation) are providing sizable contributions and will receive recognition on signage and the inflatables. Commissioners asked about placement of donor signs and co-branding details; staff described a north-side beach-house sign and additional recognition on inflatables.
A motion to approve the naming-rights agreement was made and seconded; the commission voted "aye" and the motion carried. Ryan said the agreement would take effect upon Common Council approval and staff would finalize sign locations and sponsor recognition with the donors.
The commission noted the partnership includes marketing and ticketing logistics that staff will manage, including the proposed ticket reimbursement process and setting ticket prices for the 2025 season. Staff said final ticket valuation and operational policies for the Aqua Park would be completed in subsequent steps and returned to the commission for review.
