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West Bend City renames Community Television to Communications department; committee plans outreach, events and sponsorships
Summary
New communications director Jess Wilde proposed renaming the department to reflect broader duties including social media, public relations and community programming. Committee set upcoming meeting dates and discussed outreach to local businesses and Movie in the Park plans.
The West Bend City Community TV Committee on Feb. 11 endorsed a staff plan to rebrand the department as the Communications Department to reflect expanded work beyond cable television.
Jess Wilde, the city’s director of communications marketing, told the committee she and staff reviewed the department’s functions and concluded the broader name better matches current work: “We landed on that where we will be the communications department. And what's in the communications department will continue to exist community television,” Wilde said. She said community television, social media, public relations and marketing functions would…
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