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Downtown Bentonville group reports strong 2024 activity; city to consider expanded contract for promenade events
Summary
Downtown Bentonville Incorporated told council its 2024 programs brought millions in market sales and tens of thousands of attendees; city staff said the DBI contract is on the council agenda for approval with an increase to support added programming on the promenade.
Dana with Downtown Bentonville (DBI) presented a recap of 2024 activities and economic impact, and council members heard that the organization’s annual contract will be on the city agenda for approval with an increased amount to cover extra events on the promenade once construction finishes.
Dana said DBI’s farmers market generated $2,900,000 in sales in 2024, supporting more than 200 local vendors and drawing weekend crowds. She told council that downtown holiday programming drew large crowds…
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