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Visit Madison outlines marketing wins, trolley rollout and comfort-station hiring at March 24 meeting
Summary
Staff described recent earned and paid media placements, a new visitor-profile module showing longer overnight stays, plans for trolley programming and a comfort station, and hiring progress for guest services.
At the Jefferson County Board of Tourism meeting on March 24, marketing staff summarized recent earned-media placements and upcoming paid campaigns, and staff described plans for trolley programming and a new downtown comfort station, including hiring timelines.
Sarah Purcell (BMI/Visit Madison marketing lead) told the board the office secured an evergreen USA Today editorial placement and digital coverage that reached a broad network and that the office will launch a five-month Google display campaign on April 1 targeting overnight markets. "We want everything we can to increase destination visibility for Madison and Jefferson County," Purcell said, adding that a Bridal/Taste and Tour placement will appear in national retail and library…
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