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Planning board approves salon and building signage at 5877 Main Street; grants placement waiver for Williams Place sign
Summary
The planning board approved exterior signage for a salon at 5877 Main Street and a branded Williams Place building sign; the board granted a waiver to allow the Williams Place sign above the second-floor window band and required consistent illumination specifications.
The Village of Williamsville Planning Board approved multiple sign permits for 5877 Main Street (Williams Place) at its March 3, 2025 meeting, including exterior signage for a salon and a larger building identification sign that required a waiver from the village placement standard.
The applicant sought two salon signs: a panel on the Main Street façade and a second panel in the parking-lot sign area for the tenant space. The board approved both salon panels as submitted; the applicant said the salon panel would be vinyl applied to an existing sign panel, with concealed fasteners and exterior illumination only (gooseneck lighting). The salon applicant noted there will be no internal backlighting for these tenant panels.
The meeting also considered a 34-by-72-inch Williams Place building-identification panel intended to be mounted between the second- and third-floor windows on the building’s northeast corner at a 45-degree angle. The application proposed a backlit/halo illumination effect for the letters and a boxed mounting detail to match the brick reveal; the applicant asked for the halo-light effect to use the same color temperature as the building’s exterior lighting.
Because the proposed Williams Place panel sits above the second-floor sign band, the board approved a waiver from the sign-placement standard (section 84-5(c)(4)) to allow the panel as an architectural building feature rather than tenant signage. The waiver was made on the basis that the panel functions as building identification and architectural ornamentation. As part of the approval the board specified that the Williams Place sign must be continuously mounted, centered vertically between the adjacent windows, match the window width, and use the same color temperature for the halo illumination as the building’s exterior lighting (to achieve visual uniformity with an existing halo-lit sign on the building). The board also recorded that signage elevations and details should be coordinated in a unified sign plan to preserve consistent materials and illumination across the building.
All sign-related motions for the salon panels, the parking-lot panel, the waiver, and the Williams Place panel passed unanimously, 6-0.
