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Dairy West summarizes programs, revenue and regional marketing work to the committee
Summary
Jenny Nelson, interim CEO of Dairy West, presented the organization's mission, program areas, regional structure and 2024 financials — including an $18–19 million revenue figure and contracted services — and described school, retail and sustainability initiatives funded by a producer assessment.
Jenny Nelson, interim chief executive officer of Dairy West, told the House Agricultural Affairs Committee that Dairy West — the regional marketing organization serving Idaho and Utah dairy producers — focuses on building consumer trust and demand through branded consumer campaigns, school and food-service programs, retail initiatives and sustainability storytelling.
Nelson described Dairy West's funding model: the organization operates under a dairy checkoff assessment, which she said is a 15¢ assessment on farm milk production, with 10¢ staying in the state for local marketing and 5¢ going to the…
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