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District communications director outlines social‑media growth, FOIA burden and staffing ideas
Summary
The district communications director reported increases in social media followers and engagement, described the district's crisis communications role, and told the board FOIA requests this year totaled 19 — including a cluster of AI‑generated requests — and suggested internships or additional staff for social‑media support.
Ball Chatham CUSD 5’s communications director briefed the board on a year of work that included a new communications plan, growth in social‑media followers and reach, community engagement work and a rising FOIA workload tied in part to automated AI requests.
The director said a roughly 40‑page communications plan completed earlier this year covers goals, website, social media, crisis communications and branding guidelines. Crisis templates are built into the district plan and the communications office is positioned to coordinate public messaging…
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