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Visit Lee County reports growth in overnight trips and adds staff to expand tourism marketing
Summary
Visit Lee County presented first-quarter metrics showing increases in overnight trips and visit nights compared with the prior year period and told the county board it hired a seasonal staffer to expand marketing, itineraries and community partnership work.
Lucas Pauley, representing Visit Lee County, told the board the county’s tourism office saw growth in key indicators in the latest available data and outlined plans to expand marketing support for local events.
Pauley reported that interactions on Facebook were up 71.2% year-to-date compared with the final three months of 2024, and watch time on Visit Lee County content increased about 45…
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