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Cottage Grove tourism commission recommends lowering room tax to 7% for Village Board review
Summary
The Village of Cottage Grove Tourism Commission voted to recommend that the Village Board consider reducing the local room tax rate from 8% to 7%. The commission also heard an update from the Cottage Grove Chamber of Commerce on how tourism funds were spent and reviewed the annual room-tax collection report.
The Village of Cottage Grove Tourism Commission voted to recommend that the Village Board consider lowering the village's room tax rate from 8% to 7%, commissioners decided at their March 19 meeting.
The recommendation matters because the room tax funds the village's tourism and marketing activities. Commission staff told members the commission collects the tax from local hotels and short-term rentals and forwards proceeds to the tourism entity that markets Cottage Grove.
Bridal Leach, executive director of the Cottage Grove Chamber of Commerce, gave the commission an update on how the tourism funds have been used since the commission adopted its 2025 budget in December. Leach said the chamber approved roughly $51,000 in grant support for local events and has engaged contractors to boost Cottage Grove's online presence, including a short promotional video with Discover Wisconsin, blog posts to improve SEO and sponsored Facebook posts, and professional photography with Stutz Photography. "Once we…
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