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Norwood committee reviews targeted survey links, promotion plan to boost responses
Summary
Norwood officials discussed distribution, tracking and promotion of a city master-plan survey, including five distinct web/QR links, printed materials, and plans to solicit responses through businesses, schools and events.
Norwood’s Committee of the Whole discussed plans to expand outreach for a city master-plan survey, including five distinct web links and QR codes that will let staff track how respondents found the survey.
The survey will inform the city’s work on a master plan and related priorities, committee members said. Staff emphasized that the multiple web links are not separate surveys but are routed into a single dataset with an identifier for each “collector” link so the city can tell whether a respondent came from the Chamber of Commerce, a school distribution, parks outreach or another source.
Staff member (unnamed) said, “So since they do have unique web links, that is also identified in the survey results.”…
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