Mitch, a business owner in Carmel, said he opened a chai-focused café in Carmel that grew out of an online community his family helped build.

Mitch told interviewers the company’s roots began with an Instagram page his older brother started “shortly after 9/11” called Muslims of the World, intended to share everyday stories from Muslims and reduce misunderstanding. “We felt like we didn't have a platform at that time to share our own story,” Mitch said.

The café’s signature drink, Mitch said, is a Yemeni-style chai recipe from his sister-in-law’s grandmother. “When my sister-in-law married into our family, she started making her grandmother's Yemeni chai for my parents and we noticed that they stopped drinking their own chai and they started drinking this chai on a daily basis. And that's when we got the idea that, you know, maybe we should do a coffee shop,” he said.

Mitch also described adding a viral dessert trend to the menu. He said Dubai chocolate — a chocolate wrapped with phyllo and flavored with pistachio that gained popularity online in 2024 — is part of the shop’s offerings. “I highly recommend the Dubai chocolate. It's very good,” he said.

He placed his family’s local roots in context: his grandfather immigrated to the U.S. after being sponsored by a Christian doctor from Carmel who was doing missionary work in Pakistan. “He taught calculus at Carmel High School,” Mitch said, and later brought other family members to live in the city.

Interviewers thanked him for bringing the business to Carmel and encouraged listeners to visit the shop. Mitch said the storefront is an extension of the online community and a place to share stories over tea and desserts.

Details not specified in the interview include the café’s legal business name, exact street address, opening date, hours, and staffing or financing information.