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Carmel entrepreneur turns family Yemeni chai recipe and Instagram following into neighborhood café
Summary
A business owner known only as Mitch described converting an online community into an in-person chai shop in Carmel, drawing on a family Yemeni tea recipe and a social-media project begun after 9/11.
Mitch, a business owner in Carmel, said he opened a chai-focused café in Carmel that grew out of an online community his family helped build.
Mitch told interviewers the company’s roots began with an Instagram page his older brother started “shortly after 9/11” called Muslims of the World, intended to share everyday stories from Muslims and reduce misunderstanding. “We felt like we didn't have a platform at that time to share our own story,” Mitch said.
The ca…
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