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Planning Board to hold public hearing on updated sign rules including illumination limits and required address display

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Summary

The Planning Board scheduled a public hearing to consider revisions to the sign ordinance that would (1) set hours for illuminated signs and (2) require new signs to include street addresses without counting the address toward total sign area. The board agreed to notify businesses along Routes 125 and 27 for input.

The Brentwood Planning Board voted to schedule a public hearing on proposed updates to the town’s sign ordinance, including a proposal to limit illuminated signage hours and to require new signs to display street addresses without penalizing the sign-area allowance.

Glenn (staff) presented two concepts for discussion after a recent workshop: an on/off time for illuminated signs (a proposed turn-off at 10 p.m. and turn-on no earlier than 5 a.m.) and a requirement that new signage include the street address without that text counting against a sign’s maximum square footage. Glenn said the 5 a.m. provision may be unnecessary but put the language forward for public input. The board favored tabling the illumination hours as a topic for the public hearing and receiving more input from business owners.

Board members recommended direct outreach to businesses along NH Route 125 and Route 27 and to the town’s economic development list. Doug Marino said he would like to hear from business owners along Route 125 during the hearing, noting possible safety and wayfinding benefits of address signage. The board agreed the public hearing notice should be sent by email and by the town’s regular mailing list and posted on the town website; staff will locate and share the business contact list and coordinate distribution. The board also discussed glare and placement standards, emphasizing that illuminated signs should not shine into oncoming traffic.

The public hearing will proceed with staff-led notice and business outreach; the board expects to gather feedback from business owners, public-safety officials and residents before considering adoption.