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Council awards contract for advertising‑backed trash receptacles to Borderland Advertising, chooses 5% revenue share
Summary
Socorro awarded RFP 25‑02 to Borderland Advertising for installation, maintenance and advertising on commercial trash receptacles and chose option 2, a 5% share of net monthly ad revenue after operational costs; Borderland will clean and maintain receptacles and must follow community advertising standards.
The Socorro City Council voted on March 20 to award the request for proposal (RFP No. 25‑02) for installation, maintenance and cleaning of commercial trash receptacles and for advertising services to Borderland Advertising (RFP submitter #2). Council selected Option 2, under which the city receives 5% of net monthly advertising revenue after Borderland’s operational expenses.
Deputy City Manager Victor Perez presented the selection, saying Borderland received the highest evaluation score from a review panel that included the city development director, the planning…
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