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Council awards contract for advertising‑backed trash receptacles to Borderland Advertising, chooses 5% revenue share
Summary
Socorro awarded RFP 25‑02 to Borderland Advertising for installation, maintenance and advertising on commercial trash receptacles and chose option 2, a 5% share of net monthly ad revenue after operational costs; Borderland will clean and maintain receptacles and must follow community advertising standards.
The Socorro City Council voted on March 20 to award the request for proposal (RFP No. 25‑02) for installation, maintenance and cleaning of commercial trash receptacles and for advertising services to Borderland Advertising (RFP submitter #2). Council selected Option 2, under which the city receives 5% of net monthly advertising revenue after Borderland’s operational expenses.
Deputy City Manager Victor Perez presented the selection, saying Borderland received the highest evaluation score from a review panel that included the city development director, the planning director and city staff. The proposed contract would run for a minimum of three years. Perez explained two options presented to council: (1) the city receives 7% of available ad space on receptacles (the city would then pay for any in‑house printing of panels), or (2) the city receives 5% of net monthly revenue after Borderland recoups operational costs. Council selected option 2.
Operational details and community standards: Perez and Borderland representatives said placement, number of receptacles and exact locations need finalizing; placements on state rights‑of‑way require TxDOT coordination. Perez said an initial functional operating number of about 50 receptacles was discussed but the final contract will specify count and locations. Borderland will be responsible for periodic cleaning and maintenance, graffiti removal and repairs; staff said receptacles will be anchored to resist wind and that Borderland will provide weekly to biweekly servicing depending on need.
Advertising content: The RFP requires advertisements to comport with community standards; council discussed restricting certain ad content in parks and sensitive locations. Borderland offered rental rates of $85 month‑to‑month or $75 for a three‑month rental and proposed a 5% discount for local businesses. The company will also offer the city reserved ad panels for civic promotion if council chooses.
Council action and next steps: A motion was made and seconded to award the contract to Borderland Advertising with Option 2 and final contract form subject to legal review; the motion passed. Staff will finalize receptacle counts, placements, content standards and the final contract for legal review and execution by the city manager or designee.
