Board endorses advisory approval for new Miami Beach entrance markers, asks for stronger presence and pedestrian access study

The Design Review Board voted Sept. 6 to recommend advisory approval of a pair of new Miami Beach entry markers after reviewing a concept by architect Alan Shulman. The markers would sit on small traffic islands at the causeway approaches: one at Harding/80th (North Beach) and a companion on Normandy Isle.

Shulman described a design that references Miami’s modernist public pavilions: low, floating concrete canopies pierced where coconut palms grow through, with channel‑letter illuminated signage reading “Miami Beach.” The plan keeps most vehicular traffic flow unchanged and uses a raised planting bed as a base for the letters.

Board members praised the concept and urged the city to: (1) explore making the letters larger or more prominent so they read clearly from the causeway at driving speeds; (2) test nighttime lighting for a stronger presence; and (3) study a safe pedestrian approach from the eastern/gas‑station side so visitors who wish to photograph the sign won’t cross live traffic lanes. The board emphasized that the marker should read as a single, memorable element and recommended lighted undersurface treatment to enhance the canopy after dark.

The board’s recommendation was unanimous; the item was presented on an advisory basis and will go to the City Commission for final action.

Why it matters: Entry markers are a visible element of place‑making for Miami Beach. The board conditioned its advisory approval on exploration of scale, night lighting and pedestrian access to reduce the risk of unsafe stopping or jaywalking by visitors drawn to the new signage.

What’s next: Staff will forward the board’s advisory recommendation and suggested refinements to the commission for its review and action.