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District forms wellness committee and commissions website review after community feedback
Summary
Board heard a report on a newly formed wellness committee focused on nutrition, mental health, staff wellness and related goals, and a third‑party website review that flagged communication and calendar usability issues for the district’s public site.
District leaders reported on a new wellness committee and on findings from a third‑party website and community‑engagement review during the March 18 meeting.
The wellness committee, co‑chaired by Carrie Morfino (head of food service) and Darby Hoppensett (director of community partnerships and well‑being), formed after more than 45 community members applied to join. Participants on the committee include staff and parents with a range of expertise; the group is defining SMART goals across nutrition, sleep, exercise, mental health and staff wellness. Staff said the committee will meet monthly going forward and will bring proposed priorities and goal language to the board.
Separately, a third‑party Web/brand consultant (Finalsite) led 10 focus groups with community members and parents and produced a website analytics review. District analytics showed roughly 1,000,000 visits to the existing website last year but only about 6,000 clicks beyond the initial page on a sampled analysis, suggesting the consultant concluded users were not consistently finding deeper content. Summary feedback from the focus groups included positive themes — community, inclusivity, academics — and challenges such as expectations, communication and perceived pressure.
The consultant recommended clearer calendar presence on web pages, an easier staff directory/contact information and simplification of the district’s many apps and portals for parents. District communications staff have begun weekly calls with the consultant and plan to combine web design and brand updates to improve enrollment outreach and reduce prospective‑family friction. The superintendent said the district already benchmarks projects and will bring further recommendations back to the board.
Board members praised the large volunteer interest in the wellness committee and supported the communication review; leaders said the goal is clearer, more usable public content and better two‑way communication with families.
