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Superintendent outlines website redesign, social-media analytics and upcoming Finalsite focus groups
Summary
Superintendent R.J. Webber updated the board on a district website redesign project with vendor Finalsite, early analytics showing building-level Facebook pages may be substituting for the district site, planned focus groups with 80–90 constituents, and a modest survey response to date.
Superintendent Dr. R.J. Webber told the board on March 11 that the district is moving forward with a website redesign project with Finalsite and will host two days of focus-group sessions this week with roughly 80–90 participants from across the district to gather input.
Webber said the district has met with multiple vendors since Aug. 2, 2024 (he named Apogee, ParentSquare and Adleo as other firms considered) and has held weekly meetings with Finalsite. Initial analytics provided by Finalsite surprised the vendor: the district's existing website is not seeing the traffic levels the vendor expected, and many families appear to rely on individual school Facebook pages for school-specific information. Webber said those Facebook pages are typically run by parent…
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