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Black Hawk County approves $40,000 digital recruitment campaign with Pixel Labs
Summary
The Board of Supervisors approved a $40,000 contract with Pixel Labs for a targeted digital and television recruitment advertising campaign to help fill county jobs. The board will pay $20,000 up front, with departments sharing remaining costs; the campaign is expected to start within about 30 days.
Black Hawk CountyBoard of Supervisors voted to approve a $40,000 contract with Pixel Labs for a targeted digital and television recruitment advertising campaign aimed at increasing applicants for county jobs.
Hannah Bessemer, the county human resources director, told the board the campaign was first discussed in October 2024 and that the county solicited eight bids before narrowing to three finalists: KWL, On Media and Pixel Labs. Bessemer said the proposed contract covers production and advertising placement and that the board would pay $20,000 of the total, with the balance split among departments that have the most pressing recruitment…
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