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Council selects Black Dog for citywide rebrand, authorizes manager to finalize contract
Summary
After reviewing 28 RFP responses, a staff committee recommended Black Dog as the citywide branding vendor; the council approved the recommendation and authorized the city manager to negotiate and sign a contract.
The Mineral Wells City Council voted unanimously to select Black Dog as the city’s branding agency and authorized the city manager to finalize contract negotiations.
City staff outlined the RFP process: 28 proposals were received and the review committee narrowed candidates to three, then recommended Black Dog after interviews. The committee included Councilman Maldonado, Councilman Kelly, Mayor Pro Tem Beth Watson, City Manager Jason Weeks, and staff including the tourism director and police chief. Staff said Black Dog proposed an eight‑month process focused on research, stakeholder engagement and developing a messaging framework before producing logo concepts and a brand guide.
Staff told the council Black Dog’s proposed scope includes a weeklong in‑community discovery, separate resident and business surveys, three initial logo concepts and a full brand package with templates (letterhead, email signatures, social templates) and a brand guide. The firm’s proposed cost on the record was $34,400, which staff said was under the allocated budget for the project. A council member moved to approve Black Dog as the vendor and authorize the city manager to negotiate and sign the contract; the motion was seconded and carried 6‑0.
Council members who participated on the review committee spoke in favor of Black Dog, citing the firm’s research, storytelling emphasis and prior work in communities with similar economic histories.
