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BSD marketing report: digital ad spending, website traffic and video projects drove audience growth
Summary
Marketing staff reported a year of higher digital engagement, nearly 913,000 advertising impressions, 286,000 website views and new video content in production; staff seeks to expand social media influencer partnerships and noted planned content rollouts in March.
Sherry, the BSD marketing lead, presented a year-end marketing report showing increases across digital channels and previewed a series of video and influencer initiatives planned for the coming months.
Sherry told the board the district spent $141,250 on advertising across print, digital, broadcast and signage for January–December, with about 60% directed to digital and social media. “We had a whopping 913,000 impressions last year,” she said, and the site…
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