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Council allows one more billboard at Bandera/410 intersection after finding site hardship
Summary
Council approved a variance to city sign rules allowing a digital, single‑faced off‑premise billboard at a triangular parcel near Bandera Road where lot configuration made other uses impractical; council cited location and orientation as key factors.
The City Council voted to grant a variance permitting a single‑faced, digital off‑premise sign at a triangular parcel near the Bandera Road and I‑410 corridor.
The applicant and counsel explained the site’s narrow, triangular configuration and argued that the parcel cannot practically be developed for most conventional commercial uses. The code permits off‑premise billboards inside a defined circle surrounding the Bandera/410 interchange but requires a minimum 1,000‑foot separation between off‑premise signs; the proposed site lay within that separation distance of an existing off‑premise display whose traffic orientation differs.
Councilors discussed the spacing rule and whether the previously approved sign and the proposed sign would visually overlap for motorists. Presenters and staff said the two signs would face different traffic flows and not create a row of repetitive billboards. Attorney Rob Killen and city staff explained the variance standard (hardship created by lot configuration) and noted the city’s policy purpose to concentrate large displays near the interchange.
Councilor Bradshaw moved to grant the variance and Councilor Orozco seconded; council members voted in favor and the variance was authorized. Staff reminded the applicant that TxDOT and other permitting approvals remain required before the sign may be erected.
