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Visit St. Pete Clearwater steps up international outreach, launches local influencer '727 Society'
Summary
Visit St. Pete Clearwater reported expanded international media outreach and introduced a local influencer program dubbed the 727 Society; staff provided early metrics showing earned-media reach and engagement.
Jason Latimer, director of public relations for Visit St. Pete Clearwater, told the Tourist Development Council on March 19 that the organization has intensified international outreach and is leveraging new direct flights through coordination with Tampa International Airport.
"We met with 37 different journalists and content creators over one day," Latimer said, describing the International Media Marketplace event in New York; he also described 35 meetings in London and targeted outreach in continental…
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