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City reports community-satisfaction survey progress; mailings, mayor video boosted daily responses
Summary
City staff reported on two mailed waves of community-satisfaction postcards and online response trends, noted uneven response from apartment dwellers and set a March 30 target to close the survey.
A city staff member, David, updated the Community Engagement Commission on the community-satisfaction survey at the Feb. 19 meeting.
David said the city mailed two waves of postcards with survey access codes: the first mailing (1,479 addresses) went out Jan. 14 and a second mailing (1,754 addresses) went out Feb. 3, for a total of 3,233 households receiving a survey invitation. He told commissioners the overall return rate stood at about 6.6 percent after the second mailing and that the initial single-wave response had been a little over 7 percent.
David asked commissioners to review results already posted from the 2024 survey if they wanted to see completed results: "If you wanna see results, look at the publicly available 2024 community satisfaction survey results," he said.
Promotions and response patterns: staff recorded short spikes after promotional efforts. David said a video message from the mayor correlated with increased daily responses — "Response rates went up to 14" and then about 11 the next day after the mayor's video, he said — and staff plan additional reminders and social posts. He said one follow-up video from the mayor is prepared and will be posted at an appropriate time to encourage late responses.
Closing timeline and response gaps: staff said the current target date to close the survey is March 30 and that they will continue weekly reminders. David reported a notable underrepresentation of apartment residents among respondents and asked commissioners to encourage neighbors in multiunit housing to participate. He also noted the city can help residents who lose or misplace their access codes by phone and that library staff can assist residents without internet access.
Next steps and commissioner participation: staff invited commissioners to help with outreach and offered to record short testimonial videos from commissioners to encourage participation. The city will continue to post reminders on social media, keep the Zen City link and comp-plan resources available, and accept phone requests to reissue access codes.
