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Commission approves $30,000 matching funds for United Fight League event at WestWorld
Summary
The Scottsdale Tourism Development Commission approved a $30,000 matching advertising fund request for United Fight League’s UFL 6 at WestWorld on May 2, 2025, after a public presentation from the event’s founder and a brief commissioner discussion.
The Scottsdale Tourism Development Commission voted to approve a $30,000 matching event advertising request for United Fight League’s UFL 6, scheduled for May 2, 2025, at WestWorld. The commission approved the request during its Feb. 25, 2025 meeting after hearing a public presentation from the promoter.
Harrison Rogers, identified himself as CEO and founder of United Fight League (UFL), told commissioners the league is building a team-versus-team mixed martial arts format and that UFL 6 will feature a Scottsdale team versus an Orange County team. Rogers said the event will be livestreamed on Rumble and distributed on Vice TV, and that partners and influencers would promote Scottsdale within pre-event and broadcast materials. He said the event budget and projected revenue were both $400,000 and that the organizers expected hotel room nights and weekend activity tied to the event; Rogers estimated 200 hotel-room nights as a conservative figure for logistics and fight-week stays.
Staff member Steve noted that the request before the commission is for a matching event advertising fund and that a dollar-for-dollar match is required under the program. Commissioners asked the organizers about expected hotel-night volume, audience origin and promotional plans; Rogers said many visiting guests would come from out of state (including California), that the event promotes Scottsdale via influencer and broadcast placements, and that the UFL tracks impressions and analytics for promotional campaigns.
A commissioner moved to approve the requested $30,000 and asked that UFL track hotel usage and inbound revenue so the commission can better gauge economic impact in the future. A second was recorded and the motion passed by voice vote with all commissioners present saying “Aye.” Staff will document the matching requirement and expected deliverables under program rules.
No commissioner voted “no” or announced abstention on the record. The commission’s approval was explicitly tied to the matching requirement in the program; the motion included an informal request for the applicant to provide post-event data on hotel nights and inbound spending.
