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Commission backs RFP for third‑party sponsorships, agrees to streamline approvals for smaller deals
Summary
Parks staff recommended outsourcing sponsorship sales for city‑produced signature and community events; commission supported an RFP for a sponsorship contractor, allowing administrative approval by the city manager for single‑year agreements under a threshold while reserving multi‑year or large sponsorships for Parks Board/commission review.
Carl Williams presented the commission a proposal to hire a third‑party firm to secure corporate sponsorships for city‑produced events, arguing the city lacks the in‑house capacity to market and sell sponsorships at scale. "It's our belief that, internally, we don't really have the expertise or the resources to do this on our own," Williams said, and he presented tiered sponsorship models (title, gold, etc.) based on a percentage of an event budget (for example, 25% for a title sponsor).
Staff described a history of limited, event‑specific sponsorships (Bank of America for Starlight Musicals, Core Construction and Anchor…
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