Greendale Village Board approves handrail contract, branding guidelines and multiple special-event permits

The Village of Greendale Village Board approved a set of administrative actions on permits, a Village Hall accessibility repair and a new branding package, then voted to convene in closed session to discuss redevelopment and leasing matters.

In a finance‑committee‑backed action, the board approved a contract with Badger Railing for $16,600 to replace the rusted ADA handrail on the southeast corner of Village Hall. Director Fosk told the board the handrail "serves as the ADA entrance" and that rust near footings made replacement necessary. Staff said the project was budgeted at $18,000 and will be paid from previously approved block‑grant funding; the Badger Railing quote came in under budget.

The board also adopted the village's new branding guidelines, developed by McDaniel's marketing firm after stakeholder surveys and a branding review. The packet explained the guidelines include a primary public‑facing logo, color palettes and font usage to standardize outward‑facing materials; the packet and staff noted the marketing work was funded from the TID (tax increment financing) district and not from the general taxpayer fund.

The Board approved a series of special‑event permits recommended by the Public Celebrations Committee and reviewed by village staff and public‑safety officials. Permits approved (most with no conditions) included: - Greendale Entertainment Association: Spring resale (April 12–13) — approved (no conditions). - Greendale Lions Club: Easter egg hunt at Highland View Elementary (April 12) — approved (no conditions). - Greendale Alliance Club: Spring concert at the high‑school auditorium (April 18) — approved subject to payment of the permit fee and submission of insurance. - Gift of Wings: Kites Over Greendale (May 10) — approved with conditions to verify vendors, confirm background checks where required, and provide insurance and fees (staff reported some items still pending). - Gazebo concert series (Greendale Entertainment Association; June 14–Aug 30) — approved (discussion noted community safety and the option to consider blocking roadways during some concerts with bollards). - Village Nights on the Green (Park & Rec Sunday concert series; June 15–Aug 17) — approved. - Downtown markets (Greendale Health Department; June 21–Oct 4) — approved; staff noted vendors accepting FoodShare, Market Match, WIC and other benefits and said a Wi‑Fi booster had been installed on the gazebo. - Movies in the Park (Gift of Wings; June 7, July 11, Aug 1) — approved pending insurance (staff said the permit fee was paid but insurance remained outstanding). - Garden Walk (Public Celebrations Committee; July 12) — approved (event will begin at Gazebo Park; three locations will be accessible by car rather than walking).

The Board also read and approved a proclamation designating March 21, 2025, as Marshall Bates Day to recognize a local resident's Eagle Scout award and his project building seven wooden horse feed boxes for Life Striders.

Near the meeting's end the Board moved into closed session under Wisconsin Statute section 19.85(1)(e) to deliberate redevelopment in the Southridge Mall area, an agreement with Milwaukee County concerning the Dale Creek Parkway area, and a lease for the Welcome Center. The board reserved the right to return to open session.

Several items were handled by roll call votes and approvals; staff said there were no significant fiscal implications for the majority of the special‑event permits. The meeting packet and staff reports will provide permit conditions and outstanding documents (insurance, vendor verifications or fees) for those items that remain conditional.