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District introduces new communications director; plans website survey and brand work
Summary
Los Altos introduced Lynette White as its new communications director; White outlined a site‑visit plan, an April community survey on communications preferences, and a brand‑ambassador training offer for staff.
The Los Altos School District introduced Lynette White as its new communications director and described a plan to survey the community, meet with principals and streamline district communications, including a website revamp and a brand‑ambassador program for staff.
White said her initial work includes site visits with principals, a community input survey scheduled for April, and streamlining district newsletters to reduce overload and increase readership. She offered a free online brand‑ambassador course to staff and proposed a “Tell Me Something Good” submission process for teachers, families and community members to send photos and short descriptions for use on district social channels.
White described her background in education communications, social media strategy and branding, and said she will coordinate with site leaders and the communications team to improve messaging alignment with the district strategic plan. Board members asked about customization of messaging across sites and about lessons learned when standardized templates did not work in other districts; White said materials will be tailored to district context.
No formal action was required; the item was an informational introduction and planning update.
