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Council narrows Taste Newberg contract, approves small TLT set‑asides for downtown groups and asks for KPIs
Summary
After public comment from tourism, chamber and downtown representatives, the council shortened the Taste Newberg contract, approved small TLT set‑asides for the Chamber and Downtown Coalition, and demanded measurable performance metrics for recipients of tourism funds.
After extended public comment from the visitor center, chamber and downtown coalition, the Newberg City Council on March 17 amended the proposed destination‑marketing contract with Taste Newberg and approved a revised allocation of transient‑lodging‑tax (TLT) funds that spreads some, but not all, tourism dollars to other local nonprofit groups.
The meeting featured public presentations from representatives of Taste Newberg, the Newberg Downtown Coalition (NDC) and the Chehalem Valley Chamber of Commerce and more than a dozen residents and business owners. Speakers said all three organizations contribute to the visitor experience and the downtown economy: Taste Newberg handles destination marketing and website traffic, the chamber operates the visitor center, and NDC runs downtown events, beautification and merchant support.
Council…
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