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Zoning board approves second wall sign for 1 Newbury Street
Summary
The Peabody Zoning Board of Appeals granted a variance allowing a second, internally illuminated wall sign at 1 Newbury Street after the applicant argued the building setback and logo shape inflate measured square footage beyond the 75-square-foot bylaw limit.
The Peabody City Zoning Board of Appeals on Wednesday approved a variance to allow a second wall sign at 1 Newbury Street that exceeds the 75-square-foot limit in the city signage bylaw.
Edward Batten of Batten Brother Signs told the board the proposed sign for Ebenezer Tax Corp would measure 42 inches tall by 27 feet, 6 inches wide and that the method the city uses to calculate sign area — enclosing the full logo in a rectangle — inflates the measured size to about 96.25…
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