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Visit McMinnville reports budget stabilizing, outlines marketing and digital priorities
Summary
Visit McMinnville presented an annual update to the council: funding comes from transient lodging taxes, the organization balanced its budget after cuts, and staff plan digital infrastructure upgrades and targeted tourism promotions.
Visit McMinnville's executive presented the organization's annual update and budget outlook, describing a return to fiscal stability and plans to modernize digital marketing. Dan Gibson, president and CEO of Visit McMinnville, explained the organization's primary funding source is transient lodging tax (hotel/motel lodging), a share of which is remitted to the city general fund; he said the tourism organization had taken steps to cut…
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