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Tourism office projects flat bed-tax revenue for FY26, highlights marketing ROI and trail concerns
Summary
Tourism staff projected $4.4 million in bed-tax revenue for fiscal year 2026, detailed budget allocations (including dedicating funds to beach renourishment), and presented marketing performance and content strategy; council members raised concerns about Lehigh Trail condition and ebike ordinance timing.
Tourism staff presented the office's fiscal‑year 2026 budget proposal and a quarterly marketing update to the Flagler County Tourist Development Council on Aug. 12, projecting flat bed‑tax revenue and outlining spending priorities.
The office reported a projected $4.4 million in bed‑tax revenue for FY26 and said the county is trending about 3% above last year so far. Staff said funds 109 and 111 will be dedicated 100% to beach renourishment for the coming fiscal year, representing roughly 40% of the $4.4 million projection. Fund 110 covers advertising…
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