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Tourism director unveils five-year strategic plan; commissioners praise growth and new grant programs
Summary
Citrus County tourism staff previewed a community-led five-year strategic plan focused on marketing, visitor experience and advocacy, citing record 2024 visitor spend and plans to expand partner grants and data collection on short-term rentals.
Citrus County’s tourism director presented a five-year strategic plan that the county’s tourist development council and partners developed with community input.
Director Alvis (Alvis Cole) told the commission the plan grew from stakeholder surveys, site visits and a community retreat. He highlighted the economic role of tourism in the county and said the department will focus on marketing and sales, improving the year-round visitor experience and…
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