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Commissioners approve expanded Broward tourism advertising contract; county says extra reimbursables paid from tourist tax, not property tax
Summary
BROWARD COUNTY — The Broward County Board of County Commissioners on Aug. 21 unanimously approved a change to a multi‑year advertising and branding contract used by the county’s tourism and transportation agencies, raising the reimbursable cap on outside production and media buys.
BROWARD COUNTY — The Broward County Board of County Commissioners on Aug. 21 unanimously approved a change to a multi-year advertising and branding contract used by the county’s tourism and transportation agencies, raising the reimbursable cap on outside production and media buys.
The item prompted public comment and an extended discussion among commissioners about the size and purpose of the agreement and whether county general‑fund (ad valorem) dollars were paying for the work. County officials said the added money comes from Tourist Development Tax revenue and is intended to fund media buys, production and other pass‑through costs tied to Visit Lauderdale, Port Everglades and county transit advertising.
The vote authorizes increased reimbursables for the existing agency contract (the five‑year contract total referenced on the agenda was $87,955,000). County staff and Visit Lauderdale representatives said the entire sum is not a single advertising fee and much of the contract is…
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