Lifetime Citizen Portal Access — AI Briefings, Alerts & Unlimited Follows
Commission seeks details on Webster Groves marketing budget so businesses can join regional promotions
Loading...
Summary
Commission members requested earlier access to city marketing/advertising budget details and negotiated participation rates so local businesses can make fourth-quarter marketing decisions; staff to share vendor package options before the upcoming coffee event.
Commission members asked the city to release details of a previously allocated budget for promoting Webster Groves to the region so merchants can evaluate negotiated participation opportunities for fourth-quarter advertising. Members said negotiated, group-rate packages (radio, TV, print or other media) would be more attractive and affordable for small businesses than buying ads individually.
The commission asked staff to determine whether participating businesses can be added to a regional package at a discounted, negotiated rate and to circulate that information in time for fourth-quarter decision-making. Commissioners requested this information be available at the Sept. 18 business coffee so businesses can consider participation before committing to holiday advertising buys.
No formal budget action was taken at the meeting. Staff (Marie) was asked to confirm the scope of the contracted promotion, any participation terms and deadlines, and to prepare a concise summary for distribution to businesses at the upcoming coffee. Commission members planned targeted outreach to encourage participation and to alert merchant groups to the discounted packages if available.
