Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signage topic
No spam. Unsubscribe anytime.
Commissioner questions massive electronic sign increases; staff cites measurement method and prior approvals
Summary
At a Clark County Planning Commission briefing, commissioners questioned a proposal to add electronic message units and enlarge wall and roof signs at a Durango Drive shopping center; planning staff said the apparent large percentage increases result from how code measures sign area and noted similar signage approved nearby.
Commissioners asked why staff recommended allowing a large increase in electronic and wall‑mounted signage for a shopping center along Durango Drive, and planning staff explained the county’s sign‑area measurement and said the proposal is consistent with nearby approvals.
The item under review would add freestanding and wall‑mounted electronic message units, a projecting sign increased from 71 to 75 square feet, and a roof‑mounted sign of 105 square feet that staff said extends about 1.5 feet above the parapet. The Paradise Town Board recommended approval; staff reported two public cards in support.
Commissioner Mojica questioned the magnitude of the increase, asking, “Just out of curiosity on item number 4, why is it okay to increase the area by 437,400% on these signs? That's a lot.” Planning staff answered that the large percentage reflects the way the code measures wall signs by the face of the building rather than by the full elevation and that the proposed signs are similar in scale to a cannabis business across the street that previously received comparable signage approvals. Staff added that the apparent high percentage is driven by a relatively small face area at the location of the proposed signs.
Staff also said the project includes multiple sign types and that a prior design review had approved a freestanding sign; the current application would add electronic message units and wall‑mounted units on the north and west facades. The staff report noted the roof sign’s size (105 square feet) and its encroachment above the parapet by “about a foot and a half.”
The commission did not take a final vote on the agenda item during the briefing; the discussion was part of routine items reviewed by staff.
Clarifying details captured from the briefing include the sign‑area numbers (proposed wall sign size of 376 square feet where 70 square feet is normally allowed, a projecting sign increase from 71 to 75 square feet, and a roof sign of 105 square feet extending roughly 1.5 feet above the parapet), the Paradise Town Board recommendation for approval, and two public cards of support.
