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Council delays communications reorganization after weeks of debate over staffing, outsourcing and responsiveness
Summary
Councilmembers and staff debated a proposed communications reorganization that would eliminate a director post, create a communications manager and two specialist roles; the council postponed a final vote and asked staff for benchmarking, outsourcing cost estimates and a clearer customer-service plan.
Ferndale city staff proposed a restructuring of the communications function designed to reduce cost while restoring responsiveness in resident-facing services such as SeeClickFix, phone and email responses and the city newsletter.
Assistant City Manager James and Communications Specialist Riley Coleman presented the plan, which would eliminate the communications director position and create a communications manager (promoted from the existing specialist), while refocusing two specialist roles: one to serve as a public information officer for public safety (police, fire, DPW) and…
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