Reedy Incorporated presented a revised monument sign concept for Village Plaza (northwest corner of Westland Farms Drive and Village Plaza View Drive) at the Architectural Review Board’s June 12 meeting. Planning staff told the board the sign will replace an existing legal, nonconforming monument sign and will require variances for zero‑foot setbacks and a larger outline area than the sign code allows.

Planning staff summarized the variances to be requested at the Board of Adjustment: a 0‑foot setback in lieu of the normally required 20 feet from Village Plaza View Drive and a 0‑foot setback in lieu of the required 40 feet from Westland Farms Drive; and an outline area of 48 square feet where the zoning ordinance allows 30 square feet. Staff noted the existing sign is a legal nonconforming sign that measures 72 inches by 120 inches (56 square feet).

A representative from the sign company, identified at the meeting as Mr. Stevens, described the revised design: a primarily black and charcoal‑gray monument sign with six removable tenant panels and a permanent “Village Plaza” header, standing about 10 feet tall. The sign will be externally lit with two ground‑mounted fixtures; the presenter said the fixtures are dimmable and selectable down to lower wattages and that color temperature can be adjusted (specs referenced 4,000 K). The presenter said wiring and structural steel will be contained inside the sign frame and that existing landscaping will be removed and replaced with rock to keep tenant panels visible.

Board members asked about panel character limits, letter height and legibility from the roadway. The sign representative said tenant panels are typically produced with block‑style fonts to maintain stroke thickness for routed acrylic letters and that text will be sized to preserve legibility; he also demonstrated how longer tenant names would be resized to fit the panel area. Several board members said they had no objection to replacing the existing sign in the same location, but noted the variance request is a land‑use question for the Board of Adjustment.

Staff said this board’s role was to offer comments, suggestions and recommendations; planning staff will summarize the Architectural Review Board’s comments in a memorandum and circulate it for approval before forwarding it to the Board of Adjustment, which is scheduled to hear the variance request the following week. No final decision on the variances was made at the Architectural Review Board meeting.