Planning department staff presented an information report Aug. 4 proposing changes to Wildwood’s sign regulations, including electronic message centers (EMCs), temporary sign rules, wall sign proportionality and removal of a $500 sign escrow. Staff recommended against broadly allowing EMCs because of enforcement concerns and the city’s existing dark‑sky policies, but acknowledged potential benefits for public taxing districts, schools and institutional users.

The department noted widespread smartphone use and questioned whether EMCs remain essential, but acknowledged strong interest from the Economic Development Committee and entities such as Monarch Fire Protection District and Rockwood School District. Staff cited enforcement challenges: measuring and policing illumination levels, responding to violations, and the lengthy court enforcement process if owners fail to comply.

Commission discussion focused on a narrower option than full EMC allowance. Commissioners favored exploring static or limited‑change electronic displays (examples: black background with single‑color text, limited color palette, no animation, controlled daily change frequency, brightness caps, and mandatory night‑time cutoffs). Several commissioners and the mayor also asked staff to consider options that allow schools and nonprofits a cost‑effective upgrade path for older, nonconforming signs.

Assistant Chief Las Cruz of Monarch Fire Protection District described available sign technology: remote web‑based programming, day/night modes, and static or limited rotation messaging. Commissioners used his remarks to confirm static electronic displays are technically feasible and can be programmed to change infrequently.

On a motion by Councilman Marshall (seconded), the commission unanimously approved an amendment directing staff to consult the sign consultant and return with a “middle ground” proposal that would: define a static or low‑frequency electronic option, specify brightness and color limits, require shields/top hoods where appropriate, and propose enforcement mechanisms and hours of operation. The commission postponed taking the department’s outright recommendation and will revisit the draft language at the September meeting.

Why it matters: permitting EMCs — even in a limited form — would affect schools, fire districts, and some businesses; it raises tradeoffs between public communication utility and dark‑sky, safety and enforceability concerns. The commission asked staff to craft precise technical limits and an enforcement approach before a final vote.

Sources: Department of Planning information report and commissioner discussion at the Aug. 4, 2025 meeting; comments from assistant chief Las Cruz and commissioners.