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Wildwood pushes fundraising, donor recognition and outreach ahead of inclusive playground opening
Summary
City staff and an informal fundraising group reviewed marketing materials, donor-recognition levels and an outreach survey planned for Celebrate Wildwood to support the proposed all‑inclusive playground; no formal pledge program was finalized.
An informal fundraising group for Wildwood's planned all‑inclusive playground presented a draft brochure and discussed donor recognition levels, outreach strategy and a public survey at the Economic Development Committee meeting. The committee had no quorum for formal action; staff sought feedback so the group could proceed with solicitations and a presence at the Celebrate Wildwood event.
The consultant group (Unlimited Play, listed in meeting materials) provided marketing materials and a concept video staff plan to show at City Hall and at Celebrate Wildwood. Committee members and staff discussed recognition tiers, whether to offer engraved pavers or bricks for small donors and how to acknowledge large corporate sponsors without allowing a single donor to dominate naming rights.
Staff said an early proposal had set a threshold for engraved pavers at about $5,000; the fundraising group is still weighing recognition approaches and whether to offer digital donor listings (for example, a monitor that scrolls donor names) as an alternative to physical plaques to reduce maintenance and replacement costs. Staff also discussed practical ideas for business-oriented solicitations (for example, sponsorship events or point-of-sale partnerships) and said Unlimited Play could host fundraising events if a business sponsor covers the cost.
Survey and timing: the committee discussed publishing a public outreach survey for Celebrate Wildwood. Staff said the survey questions were substantially revised since an earlier draft; because the committee lacked a quorum the group will send the revised draft via email to committee members and, unless objections are raised, will publish the survey for the Celebrate Wildwood event.
Next steps: the fundraising group will continue outreach, present recognition recommendations to the committee and run a presence at Celebrate Wildwood; large recognition packages would be handled individually and city staff noted it can accept donations but does not operate as a 501(c)(3) fundraising foundation.
