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Commission gives staff discretion to pilot haunted‑history promotions tied to Route 66 revitalization

5723145 · August 22, 2025
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Summary

Commissioners approved a motion giving the planning department discretion to explore and pilot a range of haunted‑history promotions and partnerships, with the department to prioritize implementable items for this Halloween and to further plan for 2026 Route 66 centennial activities.

The Historic Preservation Commission voted to authorize staff to examine, prioritize and implement haunted‑history promotional activities along the Route 66 corridor. The motion granted the department discretion to pilot ideas that are practicable for the coming Halloween season and to develop additional programming for the Route 66 centennial in 2026.

Why it matters: Commissioners and staff identified Wildwood’s “haunted history” — including Zombie Road and other locally known sites — as an underused tourism asset that could draw seasonal visitors and support Route 66 revitalization. Staff outlined specific potential actions including themed social media, business engagement to decorate corridors, a brochure, partnering with paranormal tour groups, a haunted mini‑train event, and interpretive signage along trails.

Meeting decisions: The motion to give the department “free rein” to explore and implement the most implementable items this Halloween was moved and seconded; the motion carried with one recorded nay. Staff said they would prioritize low‑cost, high‑visibility items for immediate implementation (social media and communications outreach, business engagement and small‑scale events) and develop a larger plan for next year’s centennial.

Concerns raised: A few commissioners and a public commenter expressed reservations about promoting paranormal programming on religious or personal‑belief grounds; staff and commissioners discussed pacing of implementation and suggested piloting limited elements this October and expanding in 2026.

Ending: Staff will return with progress updates and recommended priorities; commissioners asked that efforts include family‑friendly elements and opportunities that engage children and local businesses.